Open AccessBollywood, Popular Visual Media, and Sexism in India: A Critical Glance Back
Author(s) -
Sanchari Mukhopadhyay,
Debanjan Banerjee
Publication year - 2021
Publication title -
journal of psychosexual health
Language(s) - English
Resource type - Journals
eISSN - 2631-8326
pISSN - 2631-8318
DOI - 10.1177/26318318211027312
Subject(s) - mainstream , mindset , sociocultural evolution , construct (python library) , popular media , perception , public opinion , mass media , psychology , social psychology , gender studies , sociology , advertising , political science , media studies , politics , philosophy , epistemology , neuroscience , anthropology , computer science , law , business , programming language
Sexism is a sociocultural and psychological construct existing since ages. The popular media, as a mode of influencing public mindset and opinion, is also inflicted by it. The current discussion centers around the gender role stereotyping and sexism portrayed in the mainstream Indian movies, television, and advertisements and its evolution over the years. We also highlight the possible reasons behind the continued sexism in the media, and the bidirectional influence of popular media on the society and vice versa. We conclude that the portrayal is changing with increased awareness despite the challenges present, and a continuous attempt at promoting gender equality at all levels will help shape the sociocultural beliefs and public perceptions in the long run.