Open AccessDifferent Strokes
Author(s) -
Archana Shrivastava,
Asha Naik
Publication year - 2022
Publication title -
emerging economies cases journal
Language(s) - English
Resource type - Journals
eISSN - 2516-6050
pISSN - 2516-6042
DOI - 10.1177/25166042221090055
Subject(s) - enabling , situated , work (physics) , public relations , face (sociological concept) , sociology , key (lock) , political science , business , engineering , psychology , computer security , computer science , social science , mechanical engineering , artificial intelligence , psychotherapist
The case is based on a not-for-profit organization, Tara Mobile Crèches, situated in Pune. The organization offers services to the children of construction workers by running its centres at construction sites. Their mission is to ensure free childhood for every child at the construction sites. In spite of constraining challenges, Tara Mobile Crèches is running 17 centres in Pune and doing some outstanding work for the otherwise marginalized community of construction workers. The key enabler to this success is the staff of Tara Mobile Crèches who work at the grass root levels. The organization has undertaken numerous initiatives to inculcate engagement in their employees, in the absence of which the mission of Tara Mobile Crèches would remain unrealized. The case dwells on the ways in which engagement is inculcated among its employees despite the many challenges they face.