Open AccessDo mergers and acquisitions disrupt marketing capabilities?
Author(s) -
Rama Krishna Reddy,
Sung-Jin Park,
Vishal Bindroo
Publication year - 2022
Publication title -
business research quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.995
H-Index - 26
eISSN - 2340-9444
pISSN - 2340-9436
DOI - 10.1177/23409444221113869
Subject(s) - mergers and acquisitions , marketing , business , marketing management , sample (material) , revenue , salient , marketing strategy , industrial organization , finance , chemistry , chromatography , artificial intelligence , computer science