Open AccessDeveloping the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
Author(s) -
Shakeel Ul Rehman,
Rafia Gulzar,
Wajeeha Aslam
Publication year - 2022
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/21582440221099936
Subject(s) - social media , marketing , integrated marketing communications , marketing research , digital marketing , context (archaeology) , return on marketing investment , business , influencer marketing , marketing mix , marketing management , order (exchange) , marketing strategy , advertising , relationship marketing , computer science , world wide web , finance , biology , paleontology
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