Open AccessSustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation
Author(s) -
S Minhus,
Liang Hui-e
Publication year - 2022
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/21582440221086608
Subject(s) - ideology , sustainability , psychology , context (archaeology) , cultural values , social psychology , social value orientations , aesthetics , sociology , politics , art , gender studies , political science , mathematics , geography , ecology , law , biology , archaeology , mathematical economics
This study aimed to investigate the impact of values and numerous other social and psychological influences on the sustainability of costume appearance. According to the ideological basis of the social values theorem, information was gathered directly through current cognitive constructs, such as an individual’s opinions. Both internal and external influences of lifestyle on costume appearance are depicted within the research framework. An empirical survey was employed to collect data, including 239 respondents from 2 Fashion design universities. The analysis exhibits that internal and external values influence the Bangladeshi young generation’s costume appearance sustainability has a positive impact. It also shows, the social media factor has high significant values within this study context. However, from the psychological perspectives of costume appearance, shopping tendency, and fashion trend would have a moderate effect. Then, several future research directions can be drawn to improve the cross-cultural ideology on social and psychological values regarding costume appearance.