Open AccessWhat Works and for Whom? Outcome Evaluation of an E-mail Walking Program Delivered Through Cooperative Extension
Author(s) -
Elizabeth Richards,
Stephanie Woodcox,
Anna Förster
Publication year - 2022
Publication title -
journal of primary care and community health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.55
H-Index - 19
eISSN - 2150-1327
pISSN - 2150-1319
DOI - 10.1177/21501319211070683
Subject(s) - likert scale , thematic analysis , descriptive statistics , medicine , medical education , intervention (counseling) , scale (ratio) , program evaluation , health promotion , psychology , applied psychology , qualitative research , nursing , public health , developmental psychology , social science , statistics , physics , mathematics , public administration , quantum mechanics , sociology , political science
Get WalkIN’ is a 12-week, e-mail-based walking promotion program. The purpose of this study was to (1) compare sociodemographics of participants who enrolled versus completed the program; and (2) evaluate program feasibility/acceptability from perspectives of program participants and county-based Extension Educators who implemented the program.Methods: Participants (N = 875), recruited by county-based Extension Educators, were asked Likert-scale questions (eg, ease of reading the e-mails and frequency of e-mails) to assess program acceptability and open-ended questions regarding improvements. Educators (N = 55) were asked Likert-scale and open-ended questions regarding program training, recruitment, strengths, and areas for improvement. Descriptive statistics summarized participant characteristics, acceptability, and feasibility data. Open-ended responses were analyzed using thematic analysis.Results: There were no significant sociodemographic differences between participants (N = 875) who started the program and completed the program (n = 438). Participants reported intervention e-mails were easy to read (mean = 4.5 ± 0.7), understand (mean = 4.5 ± 0.7), and encouraged more walking (mean = 4.1 ± 0.9). Participants would like to connect/interact with other participants/Educators, have more monitoring tools for accountability, and more visuals/videos embedded within e-mails. Educators reported program training was adequate, e-mail messages were helpful and easy to use, and requested more visuals (eg, videos) to help with recruitment. Educators thought adding a social component (eg, kick-off walk or walking group) would be helpful.Conclusions: This Extension-delivered walking program is acceptable to participants and feasible to deliver. However, participants and Educators reported they would like more interaction, even if virtual. Future e-mail-based programs should consider ways to incorporate social interaction among users as well as provide a wide variety of recruitment resources.