Please participate in Part 2: Maximizing response rates in longitudinal MTurk designs | Zendy

Elizabeth Stoycheff | Zendy

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Please participate in Part 2: Maximizing response rates in longitudinal MTurk designs

Author(s) -

Elizabeth Stoycheff

Publication year - 2016

Publication title -

methodological innovations

Language(s) - English

Resource type - Journals

ISSN - 2059-7991

DOI - 10.1177/2059799116672879

Subject(s) - reciprocity (cultural anthropology) , incentive , social exchange theory , transactional leadership , longitudinal study , psychology , marketing , economics , sociology , social psychology , microeconomics , business , statistics , mathematics

The ease and affordability of Amazon’s Mechanical Turk make it ripe for longitudinal, or panel, study designs in social science research. But the discipline has not yet investigated how incentives in this “online marketplace for work” may influence unit non-response over time. This study tests classic economic theory against social exchange theory and finds that despite Mechanical Turk’s transactional nature, expectations of reciprocity and social contracts are important determinants of participating in a study’s Part 2. Implications for future research are discussed.

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