Open AccessFolk Theories of Online Dating: Exploring People’s Beliefs About the Online Dating Process and Online Dating Algorithms
Author(s) -
Sabrina A. Huang,
Jeffrey T. Hancock,
Stephanie Tom Tong
Publication year - 2022
Publication title -
social media + society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.941
H-Index - 32
ISSN - 2056-3051
DOI - 10.1177/20563051221089561
Subject(s) - folk psychology , grounded theory , psychology , qualitative research , sociology , cognitive science , social science
How do online daters come to understand and make sense of their online dating experiences and the algorithms that underlie online dating platforms? Across two mixed-method studies, we take a metaphoric approach to identify and explore people’s folk theories about traditional dating, online dating, and online dating algorithms. In Study 1, we take a quantitative approach and use an innovative wiki-survey procedure to identify individuals’ folk theories of online dating and their associated themes through content analyses. In Study 2, we take a qualitative approach, exploring participants’ folk theories through in-depth interviews, extended case method, and grounded theory. Our studies uncovered two folk theories unique to traditional dating ( movies, nurturing), one folk theory unique to online dating ( game), three folk theories related to online dating algorithms ( filter, personalized advertisements, bracket), and two folk theories that were found to overlap between traditional and online dating ( shopping, chance and randomness). Our findings provide novel insights into how daters make sense of traditional and online relationship development processes as well as the algorithms that underlie online dating platforms.