Open AccessThe missing link: Fairness as the ultimate determinant of service profitability?!
Author(s) -
Volker G. Kuppelwieser,
Philipp Klaus,
Yehuda Baruch,
Aikaterini Manthiou
Publication year - 2018
Publication title -
recherche et applications en marketing (english edition)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.295
H-Index - 9
ISSN - 2051-5707
DOI - 10.1177/2051570717745833
Subject(s) - purchasing , profitability index , marketing , business , customer satisfaction , perception , service (business) , value proposition , psychology , finance , neuroscience
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