An embedded randomised controlled trial of a Teaser Campaign to optimise recruitment in primary care | Zendy

Hopin Lee | Zendy; Markus Hübscher | Zendy; G. Lorimer Moseley | Zendy; Steven J. Kamper | Zendy; Adrian C. Traeger | Zendy; Ian Skinner | Zendy; Christopher Williams | Zendy; James H. McAuley | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

An embedded randomised controlled trial of a Teaser Campaign to optimise recruitment in primary care

Author(s) -

Hopin Lee,

Markus Hübscher,

G. Lorimer Moseley,

Steven J. Kamper,

Adrian C. Traeger,

Ian Skinner,

Christopher Williams,

James H. McAuley

Publication year - 2017

Publication title -

clinical trials

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.559

H-Index - 63

eISSN - 1740-7753

pISSN - 1740-7745

DOI - 10.1177/1740774516683921

Subject(s) - confidence interval , medicine , odds ratio , randomized controlled trial , family medicine , odds , clinical trial , primary care , logistic regression

Marketing communication and brand identity is a fundamental principle of advertising and end-user engagement. Health researchers have begun to apply this principle to trial recruitment in primary care. The aim of this study was to evaluate whether a Teaser Campaign using a series of postcards in advance of a conventional mail-out increases the number of primary care clinics that engage with a clinical trial.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research