How to Get Focus Groups Talking: New Ideas that will Stick | Zendy

Elizabeth R. Peterson | Zendy; Kevin A. Barron | Zendy

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How to Get Focus Groups Talking: New Ideas that will Stick

Author(s) -

Elizabeth R. Peterson,

Kevin A. Barron

Publication year - 2007

Publication title -

international journal of qualitative methods

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.414

H-Index - 29

ISSN - 1609-4069

DOI - 10.1177/160940690700600303

Subject(s) - sort , focus (optics) , focus group , outcome (game theory) , group (periodic table) , computer science , psychology , sociology , information retrieval , mathematics , chemistry , physics , mathematical economics , organic chemistry , anthropology , optics

In this article the authors outline an innovative way of using sticky notes, such as Post-its, within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas

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