Open AccessCritical Interpretations of Global-Local Co-Productions in Subscription Video-on-Demand Platforms: A Case Study of Netflix’s YG Future Strategy Office
Author(s) -
TaeYoung Kim
Publication year - 2021
Publication title -
television and new media
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.252
H-Index - 35
eISSN - 1552-8316
pISSN - 1527-4764
DOI - 10.1177/1527476421999437
Subject(s) - entertainment , production (economics) , business , supply and demand , distribution (mathematics) , advertising , position (finance) , dynamics (music) , video on demand , marketing , economics , computer science , multimedia , sociology , political science , microeconomics , mathematical analysis , pedagogy , mathematics , law , finance
This study examines the dynamics of co-production between a global subscription video-on-demand (SVOD) platform and a local producer. Based on a case study of “YG Future Strategy Office” co-produced by YG Entertainment and Netflix, it examines how various expectations of both companies are embedded in this series. On one hand, YG considers co-production as a means of promoting its artists for the global market which otherwise cannot be produced through pre-existing broadcasters. On the other hand, Netflix expects such co-productions to target the Asian market so that it can respond to the entry of incumbent media moguls into the SVOD market. While such co-productions seem to benefit both global platforms and local producers on the surface, however, this relationship may result in deteriorating the position of local actors as potential subcontractors considering the importance of distribution in the mediascape.