Open AccessProcess-based ideology of participative experimentation to foster identity-challenging innovations: The case of Gmail and AdSense
Author(s) -
Raghu Garud,
Arvind Karunakaran
Publication year - 2017
Publication title -
strategic organization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.135
H-Index - 57
eISSN - 1741-315X
pISSN - 1476-1270
DOI - 10.1177/1476127017708583
Subject(s) - ideology , identity (music) , process (computing) , organizational identity , sociology , epistemology , public relations , political science , social science , computer science , politics , law , aesthetics , operating system , philosophy , reputation
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