Open AccessHow can each brand’s buyer base buy the category at above the average rate?
Author(s) -
John Dawes
Publication year - 2022
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.1177/14707853221104730
Subject(s) - business , base (topology) , advertising , anomaly (physics) , product category , marketing , empirical research , econometrics , economics , mathematics , statistics , product (mathematics) , mathematical analysis , physics , geometry , condensed matter physics
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