Open AccessAnalyzing proprietary, private label, and non-brands in fresh produce purchases
Author(s) -
Zachary William Anesbury,
Kristin Jürkenbeck,
Timofei Bogomolov,
Svetlana Bogomolova
Publication year - 2020
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.1177/1470785320948335
Subject(s) - business , private label , purchasing , marketing , loyalty , advertising , loyalty business model , commerce , service quality , service (business)
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