Open AccessDoes hype create irreversibilities? Affective circulation and market investments in digital health
Author(s) -
Susi Geiger,
Nicole Gross
Publication year - 2017
Publication title -
marketing theory
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.64
H-Index - 65
eISSN - 1741-301X
pISSN - 1470-5931
DOI - 10.1177/1470593117692024
Subject(s) - context (archaeology) , emerging markets , economics , circulation (fluid dynamics) , dimension (graph theory) , investment (military) , marketing , market economy , business , political science , finance , politics , paleontology , physics , mathematics , pure mathematics , law , biology , thermodynamics
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