Bias in the evaluation of research methods
Author(s) -
Robert East
Publication year - 2015
Publication title -
marketing theory
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.64
H-Index - 65
eISSN - 1741-301X
pISSN - 1470-5931
DOI - 10.1177/1470593115609797
Subject(s) - judgement , heuristic , psychology , unconscious mind , generalization , cognitive psychology , value (mathematics) , contrast (vision) , response bias , social psychology , experimental psychology , epistemology , computer science , artificial intelligence , cognition , machine learning , psychoanalysis , philosophy , neuroscience
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