Open AccessSelf-branding strategies of online freelancers on Upwork
Author(s) -
Dorothy Lee Blyth,
Mohammad Hossein Jarrahi,
Christoph Lutz,
Gemma Newlands
Publication year - 2022
Publication title -
new media and society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.501
H-Index - 109
eISSN - 1461-7315
pISSN - 1461-4448
DOI - 10.1177/14614448221108960
Subject(s) - competitor analysis , affordance , leverage (statistics) , employer branding , business , perspective (graphical) , marketing , computer science , human–computer interaction , machine learning , product management , artificial intelligence , new product development
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