Affect and Popular Zionism in the British Jewish community after 1967

It is widely accepted within Jewish historiography that the ‘Six Day War’ (1967) had a profound effect on the British Jewish community’s relationship with Israel and Zionism. Whilst this scholarship touches on the affective nature of this relationship, it rarely gives this aspect sustained consideration. Instead of seeing Zionism as an ideology or a political movement this article argues that the hegemonic way that Zionism has existed within British Jewry since 1967 is as an affective disposition primarily lived out on the planes of popular culture and the British Jewish everyday. As such, it can be more accurately labelled Popular Zionism. In order to make this argument this article uses a theoretical framework developed by Lawrence Grossberg that brings the thought of Gilles Deleuze and Felix Guattari to bear on British cultural studies and supports it by drawing on twelve semi-structured interviews with British Jews and original archival material