z-logo
open-access-imgOpen Access
Writing for Impact in Service Research
Author(s) -
Chahna Gonsalves,
Stephan Ludwig,
Ko de Ruyter,
Ashlee Humphreys
Publication year - 2021
Publication title -
journal of service research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.434
H-Index - 122
eISSN - 1552-7379
pISSN - 1094-6705
DOI - 10.1177/10946705211024732
Subject(s) - immediacy , service (business) , diversity (politics) , public relations , face (sociological concept) , analytics , sociology , political science , marketing , business , computer science , social science , data science , philosophy , epistemology , anthropology
For service researchers, contributing to academic advancement through academic publications is a raison d’être. Moreover, demand is increasing for service researchers to make a difference beyond academia. Thus, service researchers face the formidable challenge of writing in a manner that resonates with not just service academics but also practitioners, policy makers, and other stakeholders. In this article, the authors examine how service research articles’ lexical variations might influence their academic citations and public media coverage. Drawing on the complete corpus of Journal of Service Research ( JSR) articles published between 1998 and 2020, they use text analytics and thereby determine that variations in language intensity, immediacy, and diversity relate to article impact. The appropriate use of these lexical variants and other stylistic conventions depends on the audience (academic or the public), the subsection of this article in which they appear (e.g., introduction, implications), and article innovativeness. This article concludes with an actionable “how-to” guide for ways to increase article impacts in relation to different JSR audiences.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here