Open AccessTesting the Effects of Hookah Tobacco Social Media Risk Communication Messages Among Young Adults
Author(s) -
Andrea C Johnson,
Darren Mays
Publication year - 2020
Publication title -
health education and behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.888
H-Index - 92
eISSN - 1552-6127
pISSN - 1090-1981
DOI - 10.1177/1090198120963104
Subject(s) - social media , young adult , medicine , population , health communication , risk perception , environmental health , psychology , advertising , gerontology , communication , perception , computer science , business , neuroscience , world wide web
Hookah tobacco is commonly used among young adults, and use is driven in part by widespread misperceptions about risks. Social media use, particularly Instagram, is prominent in this population and exposure to commercial and user-generated content promoting hookah commonly occurs.