Open AccessLet’s Profitably Fight Poverty, Shall We? How Managers Use Emotional Framing to Develop Base of the Pyramid Ventures Inside a Large Fast-moving Consumer Goods Company
Author(s) -
Thijs Geradts,
Justin Jansen,
Joep Cornelissen
Publication year - 2022
Publication title -
organization and environment
Language(s) - English
Resource type - Journals
eISSN - 1552-7417
pISSN - 1086-0266
DOI - 10.1177/10860266221095253
Subject(s) - multinational corporation , framing (construction) , bottom of the pyramid , marketing , profitability index , business , fast moving consumer goods , public relations , political science , structural engineering , finance , engineering