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The Changing Marketplace in the Global Economy: Implications for Future Research
Author(s) -
Shim Soyeon
Publication year - 1998
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x980264004
Subject(s) - sort , context (archaeology) , frame (networking) , management science , marketing , economics , business , computer science , paleontology , telecommunications , information retrieval , biology
The purpose ofthis article is to discuss directionsforfuture research in the consumer, merchandising, and retailingfield. The author believes thatfuture research programs should be driven in large part by technological, social, and economicfactors, and therefore briefly discusses Lester Thurow's thesis that five economicforces will shape tomorrow's world. In developing research questions, researchers are urged to frame issues in the context of a theoretical framework. Research ofthis sort will not only contribute to a pragmatic understanding of markets and consumers but also provide a theoretical basisfor assessing market dynamics.