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Diffusion of Quick Response in the Texas Sewn Products Industry
Author(s) -
Martin Ruth E.,
Horridge Patricia,
Craig Jane S.
Publication year - 1998
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x980263003
Subject(s) - usable , diffusion , marketing , business , computer science , world wide web , physics , thermodynamics
Quick Response (QR) has been promoted for the U.S. sewn products industry to survive in a competitive international market. The purpose of this study was to provide information on the diffusion of QR in the Texas sewn products industry. Texas ranksfourth largest in the United States for number of sewn products operations and second largest for retail markets. A mail questionnaire was sent to all Texas manufacturers of sewn products; 123 usable instruments were analyzed with 39 identified as QR users. These 39 executives were in the early majority phase according to diffusion theory. QR users were likely to have a high risk propensity and to have large firms. A number of significant differences were found between QR users and QR nonusers. Results of the study provide information that may help maximize QR diffusion. Implications of this study contribute to the sewn products industry, academia, and education.