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A Method to Identify Occupational Stereotypes
Author(s) -
Workman Jane E.,
Freeburg Elizabeth W.
Publication year - 1997
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x970254003
Subject(s) - stereotype (uml) , psychology , clothing , construct (python library) , content analysis , construct validity , content validity , social psychology , content (measure theory) , applied psychology , computer science , psychometrics , developmental psychology , mathematics , sociology , social science , mathematical analysis , archaeology , history , programming language
The purpose of this research was to develop a method to identify occupational stereotypes and to use that method to investigate the content of one occupational stereotype. The method developed included the use of multiple sources of data (both qualitative and quantitative), multiple methods of analysis, and manifold evidence of validity. Data sources included the popular press, human subject responses, and cartoons. Clothing and appearance cues and personal attributes, which were components of the stereotype, were identified and analyzed using statistical techniques. Content‐, criterion‐, and construct‐related sources provided evidence to infer validity of the content, and the method used to identify the content, of an occupational stereotype.