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Characteristics of Successful and Less‐Successful Manufacturers of Women's and Children's Apparel
Author(s) -
Craig Jane,
Horridge Patricia
Publication year - 1995
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x950242003
Subject(s) - clothing , logistic regression , telephone survey , business , marketing , operations management , engineering , medicine , archaeology , history
The purpose of this study was to survey owners of apparel manufacturing firms as to their successful and less‐successful business activities. A secondary purpose was to profile the demographic characteristics of the owners. Subjects ( N = 200) included male andfemale owners in businessfor more than a year who were in the production of women's, children's, and infants' clothing and accessories and headquartered in the state of Texas. The Dillman method was used for development of a survey questionnaire and the procedure for two mailings and a telephone follow‐up. Data were analyzed using chi‐square, t tests, logistic regression, and profile analysis of repeated measures. Successful owners had more negotiating skills, used differentiating strategies, worked more hours per week, and were more conservative in their risk posture than less‐successful owners. The findings of this study have important implicationsfor (a) effective management practices concerning business strategies and strategic posture of management, and (b) course content in apparel design programs.