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Linkages between Attitudes toward Gender Roles, Body Satisfaction, Self‐Esteem, and Appearance Management Behaviors in Women
Author(s) -
Len Sharron J.,
Rudd Nancy A.
Publication year - 1994
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x94232002
Subject(s) - self esteem , psychology , social psychology , gender role , developmental psychology
The purpose of this research was to examine possible linkages between attitudes toward gender roles, body satisfaction, self‐esteem, and appearance management behaviors. Results of a survey of 194 undergraduate women indicated that women holding nontraditional attitudes toward gender roles had higher self‐esteem (p < .01), but not body satisfaction, than women holding traditional attitudes toward gender roles. A post hoc analysis indicated that body satisfaction and a nontraditional attitude toward gender roles predicted high levels of self‐esteem (p < .0001 and p < .01, respectively), whereas the likelihood of using painful appearance management procedures predicted low levels of self‐esteem (p < .05). Suggestions are offered for adult education andfor socially responsible marketing practices for appearance‐related products.