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Food Attribute Importance, Situational Effects, and Homemaker Values
Author(s) -
Valentin Erhard K.,
Granzin Ken L.
Publication year - 1987
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x8701600107
Subject(s) - situational ethics , product (mathematics) , variance (accounting) , psychology , marketing , interaction , test (biology) , food choice , social psychology , food science , statistics , mathematics , business , medicine , geometry , accounting , pathology , paleontology , chemistry , biology
A repeated‐measures analysis of variance design was used to test the hypothesis that food attribute importance, as perceived by homemakers, is affected by the type of food product, anticipated usage, and personal values. The conceptual framework that guided this study was developed by integrating pertinent con structs from various fields of inquiry, especially consumer behavior and psy chology. All hypothesized main effects (the type of food product, anticipated usage, and personal values) and one interaction effect, between the type of food and its anticipated usage, were found statistically significant. Results contain im plications for immediate applications in areas such as nutrition education and for further research.