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Perceived Fashionability Of A Garment As Inferred From The Age And Body Type Of The Wearer
Author(s) -
Clayton Ruth,
Len Sharron J.,
Larkin Jane
Publication year - 1987
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x8701500404
Subject(s) - clothing , body type , psychology , body shape , trait , personality , salient , social psychology , cognitive psychology , computer science , artificial intelligence , medicine , history , archaeology , anatomy , programming language
Implicit personality theory predicts that individuals will make judgments of others based on salient visible cues in the absence of other information. This research examined the effects of age and body type of the wearer and the cur rency of fashion detail of the garment on the perceived fashionability of the gar ment. College‐aged female respondents ( N = 90) rated the fashionability of six garments, three dresses and three suits with varying fashion cues. The models wearing the garments represented three levels of age and body type. Subjects responded to a unipolar adjective trait scale. Results indicated that the respon dents used cues provided by the age and body type of the model in addition to fashion detail in making judgments of garment fashionability. Whereas past re search has shown that clothing worn by a person affects judgments of that person, these results clearly show that the person wearing the clothing also af fects judgments of the clothing.