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Solar Heating Systems: Differentiation Between Stages in the Innovation‐Decision Process
Author(s) -
Combs E. Raedene,
Parkhurst Anne M.,
Madden Charles S.
Publication year - 1987
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x8701500301
Subject(s) - process (computing) , sample (material) , business , marketing , computer science , chemistry , chromatography , operating system
Data, collected from a random sample of Nebraska residents and identified solar homeowners, were analyzed using discriminant analyses to identify attributes and dimensions of attributes of solar heating systems that differentiate among stages in the innovation‐decision process. The findings indicate that different attributes and dimensions of attributes are important in differentiating among the stages, and thereby suggest that informational content presented by “change agents” should vary depending on the likely stage of adoption of their audience.