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Price And Quality Differences For Imported And Domestic Men's Dress Shirts
Author(s) -
Dardis Rachel,
Spivak Steven M.,
Shih ChiMei
Publication year - 1985
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x8501300406
Subject(s) - quality (philosophy) , advertising , business , marketing , epistemology , philosophy
Price and quality differences for eight brands of men's dress shirts were investi gated during a four‐month period. Three‐way analysis of variance was used to determine the significance of brand and store type, origin, and time of purchase or number of launderings. The results indicated that imported shirts were of the same, if not higher, quality than domestic shirts but were lower in price. These findings support the results of an earlier study conducted in 1978.