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Fashion Preference: Drawings versus Photographs
Author(s) -
Whisney Anita J.,
Winakor Geitel,
Wolins Leroy
Publication year - 1979
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x7900800207
Subject(s) - preference , psychology , presentation (obstetrics) , stimulus (psychology) , mode (computer interface) , cognitive psychology , mathematics , computer science , medicine , statistics , radiology , operating system
Are consumer preferences for fashions affected by whether styles are presented in photographs or drawings? Does mode of presentation of stimuli influence responses obtained in research? These were questions addressed in this experiment. Stimuli were photographs of five styles of evening wear and drawings of the same styles. Female university students responded to each stimulus on 19 pairs of polar adjectives; preferences were expressed in full forced‐choice paired comparisons. Mode of presentation made no difference in preferences for the five styles. Responses to specific styles differed between photographs and drawings for five of the 19 pairs of polar adjectives, but the quantitative effect of mode of presentation was very small. Order of preference for the styles was most closely linked with the word pairs dated‐current and ugly‐beautiful.