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Designing Semantic Differential Scales for a Universe of the Near Environment—Chairs
Author(s) -
Alexander Harold H.,
Alexander Marjorie A.,
Tzeng Oliver C. S.
Publication year - 1978
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x7800600405
Subject(s) - semantic differential , set (abstract data type) , indigenous , component (thermodynamics) , computer science , interface (matter) , psychology , rating scale , social psychology , cognitive psychology , applied psychology , human–computer interaction , ecology , developmental psychology , physics , bubble , maximum bubble pressure method , parallel computing , biology , programming language , thermodynamics
Individual decision making under current social and cultural constraints can be exercised most effectively within the arena of the near environment, and more specifically, the home. Using a component of the home environment, the universe of chairs, an SD measuring instrument was designed that will reveal aspects of the man‐environment interface. This paper describes the methodology by which a set of bi‐polar scales was selected for a group of consumers. Seventy subjects in three groups with different levels of formal educational experiences in art and design were asked to make free associational qualifier responses to slides of 60 representative chairs. Intergroup correlations reduced the number of 67 representative qualifiers that express the concept‐domain relevant traits actually used in common communications about the chairs. Thirty bi‐polar scales were obtained after opposite elicitation. These scales plus 10 Osgood American indigenous affective markers comprise this SD measuring instrument.