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Consumer Perception and Acceptance of Color Change in Textiles
Author(s) -
Crown E.M.
Publication year - 1978
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x7800600303
Subject(s) - clothing , perception , psychology , colored , skin color , marital status , social psychology , advertising , demography , business , geography , computer vision , computer science , sociology , population , neuroscience , anthropology , archaeology
A major objective of this study was to determine male and female consumers' perception of color change in fabrics and to determine at what stage these consumers judge the fabrics to be unaccept able for intended use because of color change. Pairs of colored fabrics representing Gray Scale ratings of 5 to 2 were shown to two hundred consumers. The majority of consumers perceived a color change equal to step 4–5 for most samples. When both the original and faded samples were to be in one garment, little color change was accepted. Greater change was accepted when the complete garment was to have changed color. Perception of color change was related to color discrimination score but was not affected by age, sex, social status, marital status, or clothing value orientation. Acceptance of color change was re lated to both perception of color change and color discrimination and was affected by the sex, age, and social status of consumers.