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Sexually Attractive Clothing: Attitudes and Usage
Author(s) -
McCullough Elizabeth A.,
Miller Mary Fran,
Ford Imogene M.
Publication year - 1977
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x7700600208
Subject(s) - clothing , casual , attractiveness , psychology , white (mutation) , sexual attraction , social psychology , socks , demography , advertising , sexual behavior , sociology , engineering , geography , business , mechanical engineering , biochemistry , chemistry , materials science , archaeology , psychoanalysis , composite material , gene
The attitudes and clothing usage of 68 black and 163 white unmarried college females (18 to 21 years of age) enrolled in either one of two southern state universities were studied in relation to the sexual attractiveness of clothing. Subjects rated the sexual attractiveness of 20 specified clothing items and indicated the frequency with which they would wear these items for class time, leisure time, casual date, special date, and job interview. Chi‐square analysis indicated that the black females and the white females differed significantly in their attitudes toward the attractiveness to males of one‐third of the clothing items and on 43 of the 100 clothing usage variables. The black subjects reported that they would wear 75 percent of the clothing items more frequently and on more occasions than the white subjects. However, both groups reported infrequent use of clothing items which they perceived to be sexually attractive. It appears that sexual attraction is not the primary motive that influences a female's clothing usage.