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A Technique for Identifying Values as Behavioral Potentials in Making Consumer Housing Decisions
Author(s) -
Stoeckeler Hazel S.,
Hasegawa Minoru
Publication year - 1974
Publication title -
home economics research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 0046-7774
DOI - 10.1177/1077727x7400200406
Subject(s) - psychology , computer science , social psychology , data science
This paper describes a technique for measuring and interpreting individual hierarchies of values and for identifying individuals as types according to their values. The model for measurement of values was demonstrated using as subjects female university students from three classes of a beginning course in housing, their parents, and young males of their choice. The scoring method permits use of the computer and analysis of information as cross‐classified data. The findings suggested that this methodology can provide a means for gathering individual and group data on values and be used for identifying values as behavioral potentials in making housing and possibly other consumer decisions.