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Generational Theory and Home Economics 1 : Future Proofing the Profession
Author(s) -
Pendergast Donna
Publication year - 2009
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x09333186
Subject(s) - baby boomers , generation x , sociocultural evolution , generation y , first generation , family and consumer science , public relations , sociology , positive economics , political science , economics , marketing , psychology , labour economics , business , law , population , demography , mathematics education
Generational theory has much to offer the home economics profession. This article explains sociocultural generational theory, traces the evolution of home economics informed by generational theory, and considers the implications of generational theory as a mechanism to “future proof” the home economics profession. In particular, insights into the unique traits, strengths, and abilities for the key baby boomer, Generation X, and the millennial generation cohorts are investigated. It is argued that the profession must adapt strategically to harness the potentialities of each generation. Several clear imperatives emerge from the application of generational theory to the home economics profession at this moment in time—the need for (a) harnessing and retaining the professional experience of baby boomers, (b) retaining Generation X and facilitating their shift to the leadership of the profession, and (c) attracting and retaining Generation Y. Strategic initiatives to achieve these imperatives are recommended and examples provided.