Premium
Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers
Author(s) -
Workman Jane E.
Publication year - 2003
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x02250140
Subject(s) - alcohol , clothing , unit of alcohol , psychology , medicine , advertising , alcohol consumption , business , biology , biochemistry , archaeology , history
Objectives of this study were to examine ownership and visibility of alcohol promotional clothing items (APCIs) and association between APCI ownership and alcohol use. Participants were 154 females and 106 males in grades 7 through 12; 76.3% had tried drinking alcohol; more than 36% owned an APCI, most commonly T‐shirts and hats. Although only 5% wore an APCI to school, more than 50% reported seeing one at school. There was a difference among groups: 83.9% of established drinkers, 36.2% of susceptible experimental drinkers, 33.3% of susceptible nondrinkers, 28.9% of nonsusceptible experimental drinkers, and 17.5% of nonsusceptible nondrinkers owned APCIs. Participants who received an APCI from a parent were more likely to perceive that their parents approved of them drinking.