Premium
Compulsive Consumption Tendencies Among Television Shoppers
Author(s) -
Lee SeungHee,
Len Sharron J.,
Rudd Nancy A.
Publication year - 2000
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1177/1077727x00284003
Subject(s) - consumption (sociology) , advertising , psychology , business , art , aesthetics
Compulsive buying and binge eating are consumption behaviors that are similarly related to low self‐esteem and poor impulse control, occurring more frequently in women. Using a national random sample, the authors examined the extent to which compulsive buying and binge eating were related in a nonclinical population of known television shoppers. Mailed questionnaires were completed by 334 women. Multiple regression analyses revealed that (a) binge‐eating and compulsive‐buying scores were positively related, and (b) both compulsive‐buying and bingeeating scores were positively related to television shopping channel exposure. About 10% of the television shoppers in this study were found to have compulsive‐buying tendencies. Strategies for coping with unwise compulsive consumption are offered.