Open AccessBecoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
Author(s) -
Risqo M. Wahid,
Heikki Karjaluoto,
Kimmo Taiminen,
Diah Isnaini Asiati
Publication year - 2022
Publication title -
journal of international marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.034
H-Index - 89
eISSN - 1547-7215
pISSN - 1069-031X
DOI - 10.1177/1069031x221129554
Subject(s) - indonesian , emerging markets , context (archaeology) , business , social media , advertising , marketing , set (abstract data type) , computer science , world wide web , paleontology , philosophy , linguistics , finance , biology , programming language
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