Open AccessManaging the Challenge of Luxury Democratization: A Multicountry Analysis
Author(s) -
Paurav Shukla,
Verónica Rosendo-Ríos,
Sangeeta Trott,
Jing Lyu,
Dina Khalifa
Publication year - 2022
Publication title -
journal of international marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.034
H-Index - 89
eISSN - 1547-7215
pISSN - 1069-031X
DOI - 10.1177/1069031x221126925
Subject(s) - democratization , optimal distinctiveness theory , business , marketing , economics , political science , democracy , politics , psychology , law , psychotherapist
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