Open AccessResignifying Corporate Responsibility in Performative Documentaries
Author(s) -
Martin Fougère
Publication year - 2021
Publication title -
journal of management inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.315
H-Index - 62
eISSN - 1552-6542
pISSN - 1056-4926
DOI - 10.1177/10564926211005030
Subject(s) - performative utterance , subversion , performativity , sociology , psychological intervention , aesthetics , subject (documents) , media studies , gender studies , law , art , political science , psychology , politics , computer science , psychiatry , library science
Critical scholars of Corporate Responsibility (CR) argue that one way to make CR good for society would be to demand its full realization in subversive interventions, in line with the critical performativity objective of subversion of managerial discourses and practices. This paper studies CR-oriented performative documentary films, in which the main protagonists problematize business impacts on society through various interventions aimed to have effects on: (1) themselves; (2) the corporations they target; (3) the surrounding society; and (4) the viewers of the films. 23 documentary films that target corporate responsibilities through a range of interventions are studied, and eight different kinds of effects they have are analyzed. The documentaries are found to be enactments of critical performativity that resignify CR, through subversive interventions involving: (1) staged embodiments of subject positions; (2) the staging of felicitous conditions; (3) effective roles, genres and tropes; and (4) the use of ‘enlightened failed performatives’.