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Corporate Citizenship and Human Resource Management: A New Tool or a Missed Opportunity?
Author(s) -
Zappalà Gianni
Publication year - 2004
Publication title -
asia pacific journal of human resources
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.825
H-Index - 33
eISSN - 1744-7941
pISSN - 1038-4111
DOI - 10.1177/1038411104045362
Subject(s) - human resource management , corporate communication , human resources , business , corporate social responsibility , public relations , teamwork , citizenship , organizational behavior and human resources , resource (disambiguation) , knowledge management , marketing , management , organizational performance , political science , economics , politics , computer science , law , computer network
This paper examines the relationship between the social dimension of corporate citizenship (corporate community involvement) and human resource management. It begins by briefly reviewing the positive effects that corporate community involvement can have on human resource management outcomes such as employee motivation, morale, commitment, recruitment, retention, development and teamwork. It presents findings that the human resource management function is not playing a significant role with respect to decisionmaking and implementation of corporate community involvement among top companies in Australia, despite the potential employee related benefits and importance of employees to corporate community involvement. The paper outlines four possible reasons that may help explain this apparent inconsistency as well as stimulate further research on the relationship between corporate citizenship and human resource management. It concludes by suggesting that the limited role of human resource management in corporate citizenship has potentially adverse implications for the human resource profession as well as the overall effectiveness of corporate community involvement for all stakeholders.