Open Access‘Sorry everything’s in bags’: The accountability of selling bread at a market during the COVID-19 pandemic
Author(s) -
Ann Weatherall,
Emma Tennent,
Fiona Grattan
Publication year - 2022
Publication title -
discourse and society
Language(s) - English
Resource type - Journals
eISSN - 1460-3624
pISSN - 0957-9265
DOI - 10.1177/09579265211048732
Subject(s) - pandemic , everyday life , normative , covid-19 , accountability , distress , social psychology , psychology , sociology , political science , law , medicine , disease , infectious disease (medical specialty) , pathology , psychotherapist
Societies are undergoing enormous upheavals in the wake of the COVID-19 pandemic. High levels of psychological distress are widespread, yet little is known about the exact impacts at the micro-level of everyday life. The present study examines the ordinary activity of buying bread to understand changes occurring early in the crisis. A dataset of over 50 social interactions at a community market stall were video-recorded, transcribed and examined in detail using multi-modal conversation analysis. With COVID-19 came an orientation to a heightened risk of disease transmission when selling food. The bread was placed in bags, a difference which was justified as a preventative measure and morally normalised by invoking a common-sense prohibition of touching produce. Having the bread out of immediate sight was a practical challenge that occasioned the expansion of turns and sequences to look for and/or confirm what was for sale, highlighting a normative organisation between seeing and buying. The analysis shows how a preventative measure related to the pandemic was adjusted to interactionally. More broadly, this research reveals the small changes to daily life that likely contribute to the overall negative impacts on health and well-being that have been reported.