Distributed leadership as fashion or fad

Despite frequently expressed reservations concerning its fundamental theoretical weakness, distributed leadership (DL) has grown to become the preferred leadership concept and has acquired taken-for-granted status. This article suggests that the dominance of DL can best be understood as a fashion or fad rather than as a rational choice. It explores the techniques used to privilege DL, where not only logical but also emotional and moral arguments have been brought to bear. It is suggested that ongoing hybridization of distributed leadership theory serves to deflect criticism, rather as a virus continues to evade attack by changing its form. The article also argues that focusing on DL is a displacement activity, drawing people’s attention away from the core purpose of leadership, which is to address the persistent inequality of chances that children experience in school.