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Competing in the Planning Marketplace: An Analysis of Qualifications Demanded by Municipal Planning Recruiters
Author(s) -
Dave Guyadeen,
Daniel Henstra
Publication year - 2021
Publication title -
journal of planning education and research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.965
H-Index - 72
eISSN - 1552-6577
pISSN - 0739-456X
DOI - 10.1177/0739456x211021151
Subject(s) - accreditation , business , public relations , marketing , political science , economic growth , economics
This study sought to understand the knowledge, skills, qualities, and tasks that municipal employers expect from planners and to assess how well they align with those identified as important by academic scholars and accreditation bodies. Through a content analysis of 150 municipal planning employment advertisements collected from across Canada, the study identified the planning-relevant qualifications demanded by municipal governments. The analysis revealed that the municipal planning sector prefers prospective employees with a planning degree, the skills demanded by municipalities generally align with the competencies identified by the Canadian Institute of Planners, and municipalities mainly target well-rounded planners.

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