Open AccessIntroduction to the Special Issue
Author(s) -
Andrea Prothero,
Pierre McDonagh
Publication year - 2014
Publication title -
journal of macromarketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.845
H-Index - 55
eISSN - 1552-6534
pISSN - 0276-1467
DOI - 10.1177/0276146714556818
Subject(s) - engineering ethics , special section , special interest group , political science , computer science , engineering , law , engineering physics
This preview article introduces the second installment of a double special issue on “Sustainability as Megatrend” and presents a summary of the research. Connections are made with the first special issue published in September 2014, and the authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the two special issues
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