Open AccessHow Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education
Author(s) -
Paul Harrigan,
Bev Hulbert
Publication year - 2011
Publication title -
journal of marketing education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 55
eISSN - 1552-6550
pISSN - 0273-4753
DOI - 10.1177/0273475311420234
Subject(s) - marketing science , marketing research , marketing , marketing management , return on marketing investment , marketing mix , digital marketing , public sector marketing , relationship marketing , marketing strategy , business , business marketing , marketing effectiveness , influencer marketing , quantitative marketing research , public relations , political science
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