Open AccessCan a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?
Author(s) -
Sunil Sharma,
Vedant Sharma
Publication year - 2016
Publication title -
vikalpa
Language(s) - English
Resource type - Journals
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090916662741
Subject(s) - appeal , niche , transition (genetics) , business , niche market , marketing , industrial organization , political science , ecology , chemistry , biochemistry , biology , law , gene