Open AccessCan a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?
Author(s) -
Prescott C. Ensign,
Jonathan Fast,
Stefan Hentsch
Publication year - 2016
Publication title -
vikalpa
Language(s) - English
Resource type - Journals
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090916654602
Subject(s) - appeal , transition (genetics) , niche , business , niche market , industrial organization , marketing , political science , ecology , chemistry , biology , biochemistry , law , gene